Univision’s “Ultima Hora” Sets NY Ratings Record With Immigration Report— Wins Time Period for First Time Ever

04/25/06 . Insights Team

New York, NYApril 25, 2006 – A broadcast devoted to the immigration controversy boosted Univision’s late night network news program, “Ultima Hora” (The Final Hour), to its highest rating ever in New York and to its first-ever time period win against all competition, regardless of language, seen from 11:30 pm to midnight in New York last night.

Both “Ultima Hora” and its lead-in, New York’s “Noticias Univision 41” (Univision 41 News seen from 11 pm to 11:30 pm on Gotham’s premier Spanish-language TV station, Univision 41 WXTV), devoted large amounts of time to immigration last night (Monday, April 24).  U.S.  immigration policy has been in the news as competing immigration bills have come before the U.S. Congress, President George W. Bush has advocated broad changes in policy, and many Hispanic-Americans have taken to the streets to advocate a more open immigration policy.

Based on the overnight Nielsen ratings, immigration is a hot topic among Spanish-speaking New York area TV viewers.  A record high 253,000 New York TV viewers aged 18 to 49 tuned into “Ultima Hora” on Univision 41 WXTV last night,  according to Nielsen Station Index (NSI) Local People Meter (LPM) ratings, pushing the program to first place in its time period among a key audience group in New York for the first time ever.  That topped both the first half-hour of NBC-TV’s “Tonight” seen by 210,000 persons aged 18 to 49 on WNBC Channel 4 and ABC-TV’s “Nightline,” which was seen by 93,000 New York viewers aged 18 to 49 on WABC-TV Channel 7.

Among total viewers, 380,000 watched both the 11 pm “Noticias Univision 41” with anchors Rafael Pineda and Denisse Oller and Univision’s “Ultima Hora” last night.  That represents increases of 22% over the 312,000 average total viewers who have watched both programs thus far during Nielsen’s April 2006 survey.

Univision 41 has been in the forefront of coverage of immigration stories on New York TV.  Last year the station created “Equipo I” (The I-Team), a regular immigration news beat fronted by reporters Alex Roland and Roberto Lacayo.  Beginning Monday, May 1, Univision 41 will be the exclusive TV media partner of “Citizenship Now!,” a public service effort spearheaded by professor Allan Wernick, an attorney who is Chair of City University of New York’s Citizenship and Immigration project, Professor of Law at Baruch College, and author of newspaper advice columns on immigration.  From May 1 through May 5, “Citizenship Now!” will offer the public the advice of more than 160 immigration experts via free telephone hotlines.  Berenice Gartner, the reporter behind Univision 41’s “A Tu Lado” (On Your Side), a public advocacy project of “Noticias Univision 41,” will make live reports from the “Citizenship Now!” call centers next week.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contact: Ted Faraone
212-489-1313
ted.faraone@verizon.net
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