KDTV Unveils New Set For Its Daily “Noticias Univision 14″ Newscast

04/12/04 . Insights Team

San Francisco, CA — KDTV, the Bay Area’s #1 Spanish-language station, is unveiling a new set and on-air graphics for its daily newscast today, beginning with the 6 pm edition of “Noticias Univisión 14.”  The new set has been under construction since March 26.  Since that time, “Noticias Univisión 14” has been broadcasting its daily 6 pm and 11 pm news from the newsroom.

“We are very excited to bring a new and contemporary look to our ‘Noticias Univisión 14’ newscast,” said Sandra Thomas Esquivel, news director of KDTV.  “The enhancements to the set will allow us to showcase more visuals for our viewers and accommodate additional news guests and commentators.  We look forward to complimenting our dedicated and comprehensive news coverage with a more technically sophisticated backdrop.”

“Noticias Univisión 14” is the Bay Area’s only daily local Spanish-language newscast.  In the fall of 1996, KDTV became the first station to broadcast a Spanish-language local late news.  KDTV’s weekend newscast “Noticias Univisión 14 Fin de Semana,” at 6 pm and 11 pm debuted in the fall of 2000 and remains the Bay Area’s only Spanish-language local news on Saturday and Sunday.

According to the February 2004 Nielsen Station Hispanic Index (NHSI), KDTV’s award-winning “Noticias Univisión 14” is now capturing at least 81% of adult Spanish-language news viewers. In the Hispanic Adult 18-34 demographic, “Noticias Univisión 14” is capturing an 85% share of Spanish-language news viewers at 6 pm and 90% share of Spanish-language news viewers at 11 pm.

Feb 04 NHSI Ratings Share of Spanish News Viewers
M-F 6-6:30P A18+ A1834 A1849 A18+ A1834 A1849 A2554 Airtime ET / PT
KDTV / Noticias 14 10.5 10.3 9.9 10.6 81% 85% 80% 79%
KSTS / Noticiero 48 2.5 1.8 2.5 2.8 19% 15% 20% 21%
M-F 11-11:30P A18+ A1834 A1849 A18+ A1834 A1849 A2554 Airtime ET / PT
KDTV / Noticias 14 4.1 4.6 4.3 4.0 82% 90% 86% 82%
KSTS / Noticiero 48 0.9 0.5 0.7 0.9 18% 10% 14% 18%

source: February 2004 NHSI

In addition, “Noticias Univisión 14” beats all other local English-language newscasts among Hispanic audiences.  In the 6 pm news hour, “Noticias Univisión 14” ratings actually exceed all the English language stations combined.

Station Day Start End Early News Program A18+ A1834 A1839 A25-54
KDTV M-F 6P 630P Noticias 14 10.5 10.3 9.9 10.6
KNTV M-F 6P 7P NBC11NWS-BAY-6 1.3 0.2 0.8 1.0
KPIX M-F 630P 7P CBS 5 EYEWT NW 1.3 0.1 0.2 0.4
KTVU M-F 6P 630P KTV UCH2 NEWS@6 1.0 0.2 0.4 0.7
KGO M-F 6P 7P ABC7 NWS-6PM 1.0 0.3 0.4 0.8
KRON M-F 6P 7P KRON 4 NEWS@6P 0.9 0.2 0.4 0.9
Station Day Start End Late News Program A18+ A1834 A1839 A25-54
KDTV M-F 11P 1130P Noticias 14 11P 4.1 4.6 4.3 4.0
KTVU M-F 10P 11P 10 OCLOCK NWS 3.1 1.3 2.3 2.8
KNTV M-F 11P 1130P NBC11NW-BAY-11 1.4 0.5 1.1 1.2
KPIX M-F 11P 1130P CBS 5 EY-NW-11P 1.1 0.3 0.4 0.9
KGO M-F 11P 1130P ABC7 NWS-11PM 0.8 0.2 0.4 0.5
KRON M-F 11P 1130P KRON 4 NWS@11P 0.4 0.1 0.2 0.4

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net

Contact: Melanie Wellbeloved
KDTV 14
(415) 538-8073
mwellbeloved@univision.net 

Kira Vilanova
San Francisco
(415) 538-8077
kvilanova@univision.net

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