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“Piolin” on Univision Radio KSCA is #1 on the Morning FM Drive in Los Angeles

10/20/03 . Insights Team

Los Angeles, CA — “Piolín por la Mañana” (“Piolín in the Morning”) on Univision Radio station KSCA “LA Nueva” 101.9FM, has captured the number one position in morning drive radio among all FM station in Los Angeles.

According to the latest Summer Arbitron ratings book, Piolin’s morning show has become the program of choice for Los Angeles listeners, achieving the market’s top spot during the competitive morning hours of 4AM to 10AM.

In just eight months on the air, Eddie Sotelo’s show “Piolín por la Mañana” has climbed to number one among all FM stations overall and KSCA has continued its rise to be among the four top radio stations in the market, English or Spanish.

Eleazar Garcia, Vice President and Operations Manager for Univision Radio in Los Angeles commented, “It is undeniable that with his charming personality and endless creativity, this young Mexican immigrant is enjoying tremendous success with listeners in the United States.  Despite the long hours Eddie “Piolín” Sotelo invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his loyal fans invite him to.  This could range from a birthday party to a soccer game at the park organized by the parents of the younger group of listeners that he calls ‘Piolitubis’”.

You can listen to “Piolín por la Mañana” from 4AM to 10AM, Monday through Friday and Saturdays from 6AM to 10AM on Univision Radio station KSCA “LA Nueva” 101.9 FM.  Currently, Piolin’s show is simulcast in Los Angeles, Sacramento, San Francisco, San José, Salinas, Monterrey, Santa Cruz, Phoenix, Las Vegas, Houston and Dallas.

For more information, please visit www.univision.net.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.

Contact: Georgia Carrera-Sánchez

818-974-1845

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