Nielsen Station Index Reports Spanish-Language “Noticias 14″ is the #1 Early News Among All Bay Area Adults 18-34 and Adults 18-49

09/3/02 Insights Team

Nielsen Station Index Reports Spanish-Language “Noticias 14″ is the #1 Early News Among All Bay Area Adults 18-34 and Adults 18-49

San Francisco-San Jose, CA — According to the July 2002 Nielsen Station Index report released today, more Bay Area Adults 18-34 and Adults 18-49 are watching KDTV’s “Noticias 14” at 6pm than any other early local newscast.   In a stunning ratings upset, the Spanish-language newscast averaged more of these viewers than KTVU’s “Ch2 News at 6p,” KGO’s “ABC7 News at 6p,” KNTV’s “NBC3 News at 6p,” KRON’s “KRON4 News at 6pm” or KPIX’s “CH 5 Eyewitness News.”   The Adult 18-49 victory is particularly significant for the local Univision owned-and-operated station because this demographic is most prized among commercial advertisers.   With a 2.2 rating average among Adults 18-49, “Noticias 14” is also celebrating its highest ever rating delivery among this audience.

Below is a ranking of all early evening newscasts among Bay Area Adults 18-49.  Each rating percentage point represents approximately 32,400 persons, ages 18-49; thus “Noticias 14” averaged 71,280 viewers in the demographic.

KDTV Univision 14 claimed other ratings victories against English-language stations, as well.  The station’s “Noticias 14” newscast at 11pm outperformed all other 11pm newscasts among Bay Area Adults 18-34 and delivered its best ever rating performance among Adults 18-34, 18-49 and 25-54.  In primetime, KDTV delivered 9 of the Top 20 ranked shows among all Bay Area Adults 18-34, including, “Privilegio de Amar” and “Salomé,” which now rank alongside KNTV/NBC’s “Friends” and KTVU/FOX’s “The Simpsons.”   KDTV tied KTVU/FOX in primetime among Bay Area Adults 18-34 with a 3.9 rating or an average 59,000 viewers in the demographic, and tied KNTV/NBC for second place behind KTVU/FOX among Adults 18-49 with a 84,240 viewers in the demographic.   Comparing this July’s rating results to the July 2001 Nielsen Station Index, KDTV Univision 14’s audience has increased in all key dayparts, including daytime, early fringe, early news, primetime and late news.

Earlier this year, KDTV’s “Noticias 14” was awarded a Northern California Emmy Award in the small market category for “Best Newscast,” and received the “Best Newscast” and “Best News Series” honors from the Northern California chapter of Radio-Television News Director Association (RTNDA).

As the Bay Area’s leading Spanish-language station with an average 70% share of Spanish-language audience, KDTV Univision 14 is already well positioned to capitalize on the growing Bay Area Hispanic population, currently estimated at 1.3 million or 1 in 5 Bay Area persons.  According to the U.S. Census, the Bay Area Hispanic population grew 43% from 1990 to 2000.  In January 2002, KDTV’s parent company, Univision Communications Inc. launched a new network, TeleFutura, including the local owned-and-operated station, KFSF 66, to offer additional Spanish-language programming alternatives for this burgeoning audience.

Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a new 24-hour general-interest Spanish-language broadcast television network reaching 72% of U.S. Hispanic households and counter-programming traditional Spanish-language lineups to draw additional viewers to Spanish-language television; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 27 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label and a 50% interest in Mexican-based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation’s Spanish-speaking online audience at www.univision.com. Univision also owns a 31% interest in Entravision Communication Corporation, a diversified Spanish-language media company that owns and operates the majority of Univision’s full-power broadcast affiliates.

Contact:
Melanie Wellbeloved
KDTV 14/San Francisco-San Jose & KFSF TeleFutura 66
415-538-8073
mwellbeloved@univision.net

Kira Vilanova
KDTV 14/San Francisco-San Jose
415-538-8077
kvilanova@univision.net

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