Larry Sands Appointed Vice President And General Manager Of Univision Puerto Rico
Los Angeles, CA — Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the United States, today announced that Diego T. Ruiz will assume the position of Vice President and General Manager of KUVS-TV, Channel 19, Univision Network’s Sacramento, California, station, effective immediately. Ruiz was previously Vice President and General Manager of Univision Online in Miami, FL, a position he has held since January 2000. He will be based in Sacramento and will report to Michael D. Wortsman and Tom Arnost, Co-Presidents, Univision Television Group.
Univision also announced that former KUVS-TV General Manager, Larry Sands, has been named Vice President and General Manager of Univision, Puerto Rico, effective immediately. In this new capacity, Sands will serve as General Manager of WLII-TV Channel 11 and WSUR-TV Channel 9, owned and operated by Raycom and managed by Univision through a time brokerage agreement. Sands will be based in Puerto Rico and will also report to Wortsman and Arnost.
“We are delighted that Diego is returning to the Univision Television Group in his new position as the General Manager at our Sacramento station,” said Wortsman. “Given the importance of Univision’s presence in the state capital and competitiveness of the market, Diego’s industry and political expertise and leadership skills will be uniquely valuable.”
“Diego has done an excellent job in directing the strategy and operations for Univision’s web portal, Univision.com where he guided the site to the number one traffic position among all U.S. Spanish language sites in the first 6 months of operation. We have ultimate confidence in his ability to lead KUVS to even more important successes in the marketplace and in the community,” said Javier Saralegui, President, Univision Online.
“I am very excited to join KUVS and I am also very happy to be returning to California and the Univision Television Group where I started with Univision five years ago,” said Ruiz. “Working as part of the team that built Univision Online into the foremost Internet site for Spanish speakers in the United States has been incredibly rewarding and I welcome the opportunity to lead Univision’s Sacramento operations to new levels of success and accomplishments.”
Commenting on Sands’ appointment, Wortsman said: “Larry’s appointment as Vice President and General Manager of Univision Puerto Rico is an important step for Univision’s Station Group. Larry has been with Univision for over 7 years and played an integral role in leading KUVS-Channel 19 to record breaking revenues over the past five years. His professional expertise will prove invaluable as he guides WLII-Channel 11 and WSUR-Channel 9 to becoming the leading stations in Puerto Rico.”
“I am proud to be given the opportunity to lead Univision’s entry into the Puerto Rican marketplace,” said Sands. “This appointment represents a tremendous opportunity to better serve the more than 3.8 million Puerto Ricans with the highest quality news and entertainment programming, building on our local resources and utilizing the vast programming arsenal available to our station group. Univision brings an unparalleled commitment of public service to Puerto Rico, and we are anxious to develop initiatives in education and health for the benefit of the community.”
Prior to his role as Vice President General Manager, Univision Online, Ruiz served as Station Manager, KMEX-TV Channel 34, Los Angeles, from 1998 through 2000. He started his career with Univision Communications Inc. in 1997 in the company’s Executive Training Program. Prior to joining Univision, Ruiz worked in government and politics in the United States and Latin America; he served as campaign consultant to Violeta Chamorro in Nicaragua, and worked in the U.S. House of Representatives in Washington, DC, for seven years. He earned his Bachelor’s degree from the University of Virginia and his graduate degree from Harvard Business School.
Before becoming General Manager, Univision Puerto Rico, Sands served as General Manager of KUVS. Prior to that, he served as General Sales Manager in Sacramento. He also served as National Sales Manager for the Univision owned and operated station in Phoenix. Sands earlier broadcasting career has included positions in Washington, DC (FOX network owned and operated station WTTG), San Diego (Sales manager, KUSI), and Los Angeles (National Spot Sales Manager, SELTEL). Larry is a graduate of James Madison University.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 72% of U.S. Hispanic households and counter-programming traditional Spanish-language lineups to draw additional viewers to Spanish-language television; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 28 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation’s Spanish-speaking online audience at www.univision.com. Univision Communications is headquartered in Los Angeles, with network operations in Miami and television stations and sales offices in major cities throughout the United States.
|Contact:||Stephanie Sorrentino/Kristin Celauro
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